Hump Day Hustle started as a weekly radio show that broadcasted live on 100.9FM in Rochester, NY. A station co-founded by the host Shida. It has since evolved into a podcast with content that benefits listeners outside of terrestrial radio’s reach. The purpose of the show is to provide entertainment via music and conversations that help you get over the midweek hump. The show has a special focus on independent music artists who are not well known (yet). The show also works to shine a light on topics that are not covered heavily by mainstream media. Shida is has interviewed (now) national acts like Danielle Ponder, Guerilla Panda Dub Squad, Joel James, Durrand Bernard, Cliff Beach, Tamara Jade, and many more.